Our Team


Shari GoldsteinShari Goldstein, Chief Executive Officer & NC Real Estate Broker

Shari Goldstein is the Chief Executive Officer of Carolina Mornings. Shari started Carolina Mornings in 1997, then known as Asheville Cabins, as a part-time business in her house. It didn't take long for the business to grow into a full-time, successful business with over 80 properties, a full time dedicated team and 2 office locations. Shari's passion for integrity, accountability and professionalism make Carolina Mornings the unrivaled leader in Asheville vacation property rentals and management.

Shari graduated at the University of Michigan's School of Nursing and also holds a Masters of Public Health from UNC, Chapel Hill and has served in the Congo as a Peace Corps Volunteer. She is the mother of 2 beautiful teenage daughters and two four-legged shadows, Curious and Jezzibel. In her spare time, she enjoys volunteering in a myriad of venues from China to local farmers markets.

Shari is a member of the board of directors of the North Carolina Vacation Rental Managers Association.

Gay WeberGay Weber, Chief Marketing Officer

Gay Weber came to the Carolina Mornings team in July 2012 as the Director of Sales and Marketing and assumed the role of Chief Marketing Officer in 2015. He started his marketing career in the hospitality industry with Hilton Grand Vacations Club in 1998, serving as the Operations Manager for their west coast call center. Following the tragedy of Sept 11th, 2001, Gay left the Hilton family to serve in the United States Navy as a network administrator onboard a fast attack submarine. In 2007, he resumed his marketing career by joining Festiva Hospitality Group in Asheville, NC as their Director of Marketing Systems.

Gay's role as the sales and marketing leader at Carolina Mornings includes overseeing all aspects of sales, marketing, and customer service in the home office, located in downtown Asheville. He is excited to be on the team and is continuously designing new marketing strategies and programs that will help take Carolina Mornings and Scenic Wolf Resort to the next level.

Gay loves Western North Carolina with a passion and enjoys spending his free time experiencing the mountains through his mountain bike, golf bag, fly rod, and tent. He can often be spotted around downtown Asheville with his best friend: a whippet-labrador mix named Buddy. Gay is active in the local community, including activities such as Asheville Toastmasters (President, 2017-2018), Leadership Asheville (Class 36), and Homeward Bound of WNC (Co-Founder of Bus Pass-It-On program, 2010-2015).


Katie SmartKatie Smart, Director of Owner Relations & Broker In Charge 

For property owners considering joining (or switching) property management companies, there is a lot to consider. Carolina Mornings provides a dedicated New Property Owner Coordinator to ease the transition by answering every question and looking at every detail to ensure new properties are brought into our family expeditiously and efficiently. Our process is simple and easy: interested property owners speak with Shari, the owner of Carolina Mornings. After this initial contact, Katie takes over and will personally walk them through the ins and outs of professional vacation rental management. Through the sharing of knowledge, insight, and experience, our new property owners find the process incredibly easy, comforting, and even fun! With many years of experience with Carolina Mornings, Katie is truly the best in the industry for anyone seeking to take their investment property to the next level!

Katie, an NC Real Estate Broker, is originally from Yorkshire, England where she attended Hotel School. She earned European hospitality industry experience in Monaco, France and the Netherlands, and then settled permanently in the US in 1994. She has been affiliated with Real Estate development, construction, and estate management from Aspen, Colorado, Taos, New Mexico and Jupiter Island, Florida.

Katie spends her free time dog training, hiking, scuba diving and dining out at the diverse array of local Asheville restaurants.

Mark ShowalterMark Showalter, Director of Property Operations

Mark Showalter, an Asheville native, earned his B.S. in Business Administration from The University of North Carolina at Asheville. His career has since taken many roads, from manufacturing management to real estate sales to child protective social work. Mark is a licensed NC Real Estate Broker and has extensive experience in residential real estate construction and remodeling.  A dual Swiss and American citizen, he grew up traveling both nationally and internationally and continues to love traveling as well as scuba diving as often as possible. When not working Mark enjoys spending time with his wife and two daughters and enjoys doing most anything that involves the outdoors.





Vacation Planners

Stephanie GoldStephanie Gold, Reservations Manager

Stephanie Gold has been with Carolina Mornings since 2009. A native who was born and raised in the beautiful mountains of Asheville, she has been in the hospitality & tourism industry her whole life, starting as a volunteer for a local chamber of commerce as a preteen. Before coming to Carolina Mornings, she spent many years in fine dining, serving as manager for several local establishments.

She is passionate about connecting with people from all walks of life. When not at work, Stephanie loves spending time with her amazing son, pup, friends, and family. She loves exploring the local culinary scene, cooking, shopping for fresh local ingredients, traveling, live music, art & cultural activities as well as health and fitness.  

Shifra NerenburgShifra Nerenberg, Reservations Coordinator

Shifra Nerenberg has been with Carolina Mornings since 2011. Originally from the Philadelphia area, Shifra moved to WNC in 2000 from Tampa, FL. Shifra has a Bachelor of Arts degree in Women's Studies from the University of North Carolina at Asheville. She loves being able to call Asheville home because of its vibrant local community and beautiful natural surroundings.

Shifra is an avid reader of science-fiction/fantasy novels and also reads tarot cards at festivals and for private clients. When she is not helping guests experience all that Asheville has to offer, she enjoys being an aunt to her amazing nieces and nephew , and watching her cat's feline antics at play.


Zoe ShevackZoe Shevack, Vacation Planner

Zoe has been a devoted member of the Asheville community since March of 2012. After long spells in the Food and Beverage and Event Coordination Industries, she made her way to Western North Carolina from Philadelphia to expand her knowledge of the Wine Industry. After working as a Wine Representative with a local distribution company, and receiving her certification as a level one Sommelier, Zoe switched gears to begin work as a Culinary Tour Guide. It is this position that she credits with helping her to realize how much she enjoys sharing her love of the local music, art, food, and fun in Asheville. She enjoys spending time in the Blue Ridge Mountains and being an active part of the karaoke community.



Mark RobertsMark Roberts, Vacation Planner

Mark joined the Carolina Mornings Team in March 2018 as a Vacation Planner. Originally from Charlotte, North Carolina, he attended Montreat College on a soccer scholarship and received his Bachelor of Science degree in Business Administration. Mark has worked in sales since 2013, with experience in group adventure travel all over the east coast. An Asheville resident for over eight years, he is an avid backpacker and outdoorsman! In the winter, you'll find him rooting for the Carolina Panthers or hitting the slopes snowboarding in the NC mountains. 



Property Management

Shelley Hughes

Shelley Hughes, Director of Housekeeping Services

Shelley has been a part of the Carolina Mornings Team since August 2013.  She and her son Owen, along with their four rescue dogs and two cats, are residents of Asheville, NC. When she's not making sure that the Carolina Mornings Team is functioning smoothly, Shelley can be found meandering around Asheville - always on the lookout for new and exciting music to explore.  


Jonathan YoungJonathan Young, Maintenance Supervisor

Jonathan Young is the Maintenance Supervisor for Carolina Mornings. He was born in the Philippines and grew up on the Pacific Island of Guam. Prior to his employment at Carolina Mornings, Jonathan had a long career in Commercial Construction. He enjoys music, reading, and spending time with his kids.



Robert MeyersRobert Meyers, Maintenance Specialist

Robert Meyers has been a member of the Carolina Mornings Property Maintenance team since April of 2010. A native of Virginia and a graduate of Virginia Tech, Robert has a BS in Forestry. In addition to being a handyman and fixer of all things broken, he is an accomplished woodworker and carpenter – many of his pieces can be found in and around the Carolina Mornings office.




Caroline MercurioCaroline Mercurio, Owner Relations Coordinator

Caroline Mercurio has been Owner Relations Coordinator for Carolina Mornings since 2011. A native North Carolinian, she first fell in love with the Blue Ridge Mountains while studying at Appalachian State University. She earned her Master of Fine Arts degree in Writing from Vermont College and has taught writing at several colleges, including Warren Wilson College in Swannanoa, NC. She lives in North Asheville and hikes the trails of Pisgah National Forest as often as possible!

Dana CarricoDana Carrico, Full Charge Bookkeeper

Dana Carrico joined the Carolina Mornings Team in 2014 as an Administrative Assistant. Before discovering the magic of the Blue Ridge Mountains, she attended university in the Hudson Valley where she earned a degree in both Philosophy and English Literature. She’s been happily living in Marshall, NC with her two best friends – a Catahoula named Kudra and a Hound named Tigerlilly - since 2012. When they’re not playing in the woods, they can be found enjoying the local culture and music in both Asheville and Downtown Marshall.


Wesley AuletWesley Aulet, Marketing Assistant

Wesley joined the Carolina Mornings Team in January 2018 as the Marketing Assistant. Originally from Blairsville, Georgia, Wesley went to Montreat College on a baseball scholarship and received his Bachelor of Science degree in Communications with a concentration in Digital Media. Since graduation in May 2017, Wesley decided to stay in Asheville after falling in love with the scenic views and a professional adult softball opportunity! Wesley is also an assistant baseball coach at Clyde A. Erwin High School, and owner of a beginning sports video production company, Carolina Sport Studios LLC. He enjoys teaching kids the joy of baseball with professional instructing while running clinics at a local baseball facility D-BAT Asheville! He loves to be outdoors exploring the land, spontaneous adventures, history, playing Tom Clancy's Wildlands and NCAA Football on Playstation, or if you're really looking for him he'll be on the baseball diamond practicing!