Chief Executive Officer & NC Real Estate Broker
Shari Goldstein is the Chief Executive Officer of Carolina Mornings. Shari started Carolina Mornings in 1997, then known as Asheville Cabins, as a part-time business in her house. It didn't take long for the business to grow into a full-time, successful business with over 80 properties, a full time dedicated team and 2 office locations. Shari's passion for integrity, accountability and professionalism make Carolina Mornings the unrivaled leader in Asheville vacation property rentals and management.
Shari graduated at the University of Michigan's School of Nursing and also holds a Masters of Public Health from UNC, Chapel Hill and has served in the Congo as a Peace Corps Volunteer. She is the mother of 2 beautiful teenage daughters and two four-legged shadows, Curious and Jezzibel. In her spare time, she enjoys volunteering in a myriad of venues from China to local farmers markets.
Shari is a member of the board of directors of the North Carolina Vacation Rental Managers Association.
Chief Operating Officer
Gay Weber came to the Carolina Mornings team in July 2012 as the Director of Sales and Marketing and assumed the role of Chief Marketing Officer in 2015. He started his marketing career in the hospitality industry with Hilton Grand Vacations Club in 1998, serving as the Operations Manager for their west coast call center. Following the tragedy of Sept 11th, 2001, Gay left the Hilton family to serve in the United States Navy as a network administrator onboard a fast attack submarine. In 2007, he resumed his marketing career by joining Festiva Hospitality Group in Asheville, NC as their Director of Marketing Systems.
Gay's role as the sales and marketing leader at Carolina Mornings includes overseeing all aspects of sales, marketing, and customer service in the home office, located in downtown Asheville. He is excited to be on the team and is continuously designing new marketing strategies and programs that will help take Carolina Mornings and Scenic Wolf Resort to the next level.
Gay loves Western North Carolina with a passion and enjoys spending his free time experiencing the mountains through his mountain bike, golf bag, fly rod, and tent. He can often be spotted around downtown Asheville with his best friend: a whippet-labrador mix named Buddy. Gay is active in the local community, including activities such as Asheville Toastmasters (President, 2017-2018), Leadership Asheville (Class 36), and Homeward Bound of WNC (Co-Founder of Bus Pass-It-On program, 2010-2015).
Director of Owner Relations & Broker In Charge
For property owners considering joining (or switching) property management companies, there is a lot to consider. Carolina Mornings provides a dedicated New Property Owner Coordinators to ease the transition by answering every question and looking at every detail to ensure new properties are brought into our family expeditiously and efficiently. Our process is simple and easy: interested property owners speak directly with Katie, Director of Owner Relations. Katie will personally walk them through the ins and outs of professional vacation rental management. Through the sharing of knowledge, insight, and experience, our new property owners find the process incredibly easy, comforting, and even fun! With many years of experience with Carolina Mornings, Katie is truly the best in the industry for anyone seeking to take their investment property to the next level!
Katie, an NC Real Estate Broker, is originally from Yorkshire, England where she attended Hotel School. She earned European hospitality industry experience in Monaco, France and the Netherlands, and then settled permanently in the US in 1994. She has been affiliated with Real Estate development, construction, and estate management from Aspen, Colorado, Taos, New Mexico and Jupiter Island, Florida.
Katie spends her free time dog training, hiking, scuba diving and dining out at the diverse array of local Asheville restaurants.
Director of Property Operations
Mark Showalter, an Asheville native, earned his B.S. in Business Administration from The University of North Carolina at Asheville. His career has since taken many roads, from manufacturing management to real estate sales to child protective social work. Mark is a licensed NC Real Estate Broker and has extensive experience in residential real estate construction and remodeling. A dual Swiss and American citizen, he grew up traveling both nationally and internationally and continues to love traveling as well as scuba diving as often as possible. When not working Mark enjoys spending time with his wife and two daughters and enjoys doing most anything that involves the outdoors.
When not at work, Dean enjoys spending time with his significant other and their two sons Noah and Nicholas. Dean also takes pleasure in investing, woodworking, and swimming.
Zoe has been a devoted member of the Carolina Mornings Reservation Team working her way up from Vacation Planner to Reservations Team Coordinator to now Reservation Manager. Bringing together her degree in Hospitality and Tourism, her love for Asheville and her passion and determination to provide excellent customer service to our guests and owners, Zoe is ready to bring a fresh new view to the Reservations Team Management and is excited for the continued success and growth of Carolina Mornings. Zoe enjoys spending time with her family and two children, hiking in the beautiful mountains and spending added time enjoying amazing dining and experiencing new events.
Full Charge Bookkeeper
Dana Carrico joined the Carolina Mornings Team in 2014 as an Administrative Assistant. Before discovering the magic of the Blue Ridge Mountains, she attended university in the Hudson Valley where she earned a degree in both Philosophy and English Literature. She’s been happily living in Marshall, NC with her two best friends – a Catahoula named Kudra and a Hound named Tigerlilly - since 2012. When they’re not playing in the woods, they can be found enjoying the local culture and music in both Asheville and Downtown Marshall.
Mark joined the Carolina Mornings Team in March 2018 as a Vacation Planner. Mark has accepted a part-time position with Carolina Mornings as a Marketing Assistant in November 2019, after taking a management position at Goodwill. Originally from Charlotte, North Carolina, he attended Montreat College on a soccer scholarship and received his Bachelor of Science degree in Business Administration. Mark has worked in sales since 2013, with experience in group adventure travel all over the east coast. An Asheville resident for over eight years, he is an avid backpacker and outdoorsman! In the winter, you'll find him rooting for the Carolina Panthers or hitting the slopes snowboarding in the NC mountains.
Wesley joined the Carolina Mornings Team in January 2018 as Marketing Assistant. Originally from Blairsville, Georgia, Wesley went to Montreat College on a baseball scholarship and received his Bachelor of Science degree in Communications with a concentration in Digital Media. Since graduation in May 2017, Wesley has played Adult Softball Professionally, was the Head JV Baseball Coach at Clyde A. Erwin High School (2018-2021), and continues to promote local student-athletes through videography with Carolina Sport Studios LLC. Wesley has an English Creme Golden Retriever named Duke, and a soon to be wife, Chandler Martin. During Wesley's personal time he loves to be outdoors exploring God's creation or spending time with his future wife.
Owner Relations Specialist
Nicole Zelniker (she/her) is the Owner Relations Specialist at Carolina Mornings. Nicole graduated from the Columbia Journalism Program in 2018 and worked in journalism for several years before joining the owner relations team. When she's not working, Nicole can be found re-reading her favorite books or spoiling her cat.
Jonathan Young is the Maintenance Supervisor for Carolina Mornings. He was born in the Philippines and grew up on the Pacific Island of Guam. Prior to his employment at Carolina Mornings, Jonathan had a long career in Commercial Construction. He enjoys music, reading, and spending time with his kids.
Property Management Coordinator
Kristie joined the Carolina Mornings Team in June 2018 as the Property Management Coordinator. Originally from Long Island, New York, Kristie attended college to earn a Hospitality Management degree and is currently attending her pre-licensing real estate course at Cumbie & Trull in Asheville. She has been happily residing in Arden, NC with her fiance since September 2017 and will be married in September 2020. When they are not hiking to one of the beautiful waterfalls North Carolina has to offer, she can be seen around Asheville at local restaurants and breweries enjoying the atmosphere!
Reservations Team Lead
Seth Turner joined the Carolina Mornings team in November 2019. He had recently moved to the Blue Ridge Mountains after living in Florida for four years managing successful, fast-paced restaurants. He is originally from Nashville, Tennessee and graduated with a Bachelor of Arts in English Literature. Seth loves spending time with his wife and two kitties. If he isn’t at work finding you the perfect vacation rental, he’s probably at home playing computer games, reading sci-fi books, or experiencing the vibrant culture of downtown Asheville.
Nicole joined the Carolina Mornings Team in September of 2022 as a Vacation Planner. Native to Southeastern North Carolina, Nicole obtained her Associate of Arts at her local community college in 2016. Nicole brings a plethora of skills from being a Vacation Planner from 2017 until 2020 in Holden Beach, NC. When Nicole isn't finding guests their dream vacation home, she is spending time with her family and binge watching her favorite TV shows and movies.