Chief Operating Officer
Gay Weber came to the Carolina Mornings team in July 2012 as the Director of Sales and Marketing and assumed the role of Chief Marketing Officer in 2015. He started his marketing career in the hospitality industry with Hilton Grand Vacations Club in 1998, serving as the Operations Manager for their west coast call center. Following the tragedy of Sept 11th, 2001, Gay left the Hilton family to serve in the United States Navy as a network administrator onboard a fast attack submarine. In 2007, he resumed his marketing career by joining Festiva Hospitality Group in Asheville, NC as their Director of Marketing Systems.
Gay's role as the sales and marketing leader at Carolina Mornings includes overseeing all aspects of sales, marketing, and customer service in the home office, located in downtown Asheville. He is excited to be on the team and is continuously designing new marketing strategies and programs that will help take Carolina Mornings and Scenic Wolf Resort to the next level.
Gay loves Western North Carolina with a passion and enjoys spending his free time experiencing the mountains through his mountain bike, golf bag, fly rod, and tent. He can often be spotted around downtown Asheville with his best friend: a whippet-labrador mix named Buddy. Gay is active in the local community, including activities such as Asheville Toastmasters (President, 2017-2018), Leadership Asheville (Class 36), and Homeward Bound of WNC (Co-Founder of Bus Pass-It-On program, 2010-2015).